Every post in Social follows the same path: draft it, check it for compliance, send it for approval, then publish. The quickest way to start is from a template, but you can also generate a post from scratch or write your own.
How to generate a post in Warrant
Start a post from scratch
Select Create New at the top of the Social workspace.
Option | What it does |
Generate Post | Opens the generation dialog so AI drafts the post for you |
Text Post | Opens the editor so you can write it yourself |
Image or Video Post | Opens the upload dialog so you can start from a file |
Create Template | Saves a reusable template rather than a post |
Start from a template
Templates are the fastest route from nothing to a finished post. Open Templates in the Social sidebar.
Discover holds the templates available to your whole company, with a Featured templates band at the top and the rest grouped by category. Personal holds the ones you created or bookmarked.
Select a template and Warrant builds the post for you. Generation opens with the template's angle as the prompt, so you can generate the draft in one more click and add an image straight after. If the template has body copy, it is added to the draft as starting content. If it has links, the first link is used as the source for the draft.
Generate a post with AI
Select Generate Post, or Generate at the bottom of the editor if you are already in a draft.
Pick the platform the post is for.
Choose your source. Topic lets you describe the post in your own words. From URL drafts from a web page. From file drafts from a file you upload or select from your Library.
Turn on Branded image if you want an image generated and attached along with the copy. On YouTube this is Branded thumbnail, which sets the video's thumbnail. It is not offered on TikTok, and on other platforms it is hidden when you generate From file with an image or video. When it is on, choose a Size, How many images where the platform allows more than one, and add Example images to steer the look.
Open Advanced options for more control over the draft.
Select Generate.
Drafts are shaped by your My Voice profile and by the compliance policies scoped to social, so they sound like you and arrive closer to approvable. If you have not set your voice up yet, Warrant shows a prompt in the editor after you generate, inviting you to answer a few questions.
For a full walkthrough, see Generate a Social Post with AI.
Generate a post from an image or video
If you already have the asset and need the words, start from the file.
Select Create New, then Image or Video Post, and upload your file. The editor opens with the file attached, and the file is saved to your Library.
Select Generate. The generation dialog opens on the Topic tab.
Choose From file, then Select from Library and pick the file you uploaded. You can also upload a file directly in this tab.
Pick the platform and select Generate. Warrant writes the post from the file rather than from a topic you type.
Write your own draft
Select Text Post to open the editor and start typing. The editor sits on the left and a live preview sits beside it, showing the post as it will appear on the platform you picked.
The toolbar gives you Add media, Improve with Shorten, Longer, My Voice and Proofread, and Add first comment. Your character count for the platform sits in the bottom right, and the post saves as you work.
Pick your platform
Whichever route you take, Warrant asks which platform the post is for: LinkedIn, X, Facebook, Instagram, TikTok, Reddit or YouTube.
This is not just a label. The post is drafted for that platform, so the length, structure and formatting follow that platform's rules rather than being written once and reused.
A generated post is locked to the platform it was generated for. To post on another platform, create a new post for that platform.
Add an image or video
Select Add media. You have three options, and they work the same on a generated draft or one you wrote yourself.
Upload files. Drag a file in or browse for it. Social accepts PNG, JPG and WEBP for images, MP4 and MOV for video, and common audio formats such as MP3, WAV, M4A, AAC, OGG and FLAC. On LinkedIn you can also attach a PDF (see below).
Choose from library. Pick an asset already in your Warrant library.
Generate with AI. Warrant creates an on-brand image, or a carousel of up to three images, for the post. This option is not available as media on TikTok or YouTube. On YouTube, use Generate with AI in the Thumbnail row instead.
The description is prefilled from your post body. Edit it or replace it.
Add up to five references, by upload or from your library, to steer the look.
Pick a size, for example, on LinkedIn or Facebook, Portrait 4:5 at 1200 by 1500.
Generate image creates a single image. Generate carousel creates a carousel of up to three images, and you can describe what each slide should show or leave slides blank to follow the main description.
Generation runs in the background, so you can close the dialog or leave the page. The finished image is added to your post automatically. Select Regenerate if you want a different take, or Done to close.
Generated images follow your brand palette and guidelines, are saved to your library, and are recorded as AI generated. For more detail, see Generate Images for Social Posts.
Post a PDF carousel on LinkedIn
A LinkedIn post can carry a PDF, which LinkedIn shows as a carousel people swipe through page by page. It's a good fit for a slide deck, a guide or a one-pager.
In a LinkedIn post, select Add media, then upload the PDF or choose it from your library.
Check the preview. It shows the PDF's pages as LinkedIn will, with the PDF's file name as the carousel's title, so name the file the way you want the title to read.
Check compliance, submit for approval, and publish or schedule it as you would any other post.
Good to know:
A post can carry one PDF, and the PDF goes on its own. Remove any images or video before you attach it.
LinkedIn takes PDFs up to 100MB.
PDFs can only be posted on LinkedIn. Other platforms accept images, video and audio only.
Save a template for reuse
If a post format works, save it so your team can reuse it. Select New template on the Templates page, or Create Template from the Create New menu.
Title and Description name the template and remind you when to use it. Together they become the prompt when someone uses the template.
Body is optional. Fill it in and the copy is added to the new draft as starting content.
Files are optional. Images, video and audio ride along onto the post the template creates. Documents stay behind as reference material.
Links are optional. The first link is what a post from the template is generated from, and Warrant reads that page and writes about it. The rest stay as reference.
Category groups the template on the Discover page.
Visibility decides whether it is yours alone (Only me) or available to Everyone at your company. Only admins can share a template with the whole company.
Admins can also tick Feature in "Our top picks" to put a template in the featured band.
Check compliance
Select Check compliance to scan your draft against the policies and disclosures scoped to social.
You will get a score and a list of findings. Fix what it flags and scan again.
Send it for approval
Select Submit for approval and choose the approval flow.
The post moves to In Review and your reviewers are notified. If they request changes, it comes back to you with their comments to edit and resubmit. Depending on your company's settings, a post whose score clears the minimum your admins set may be approved without review.
Publish
Once approved, open the post. On a channel you have connected to Warrant, select Schedule or publish to choose how it goes out.
Publish now sends it to the platform immediately, for platforms you have connected to Warrant.
Schedule lets you pick a date and time. The post sits in the queue until then, and you can select Publish or reschedule to send it now or move it to a different time.
Mark as published records the post as live in Warrant. Use this when you posted it yourself on a platform Warrant is not connected to, and add the link to the live post if you have it. Copy copies the post text and lets you download its media so you can post it by hand.
After publishing
The rail on the right of the editor opens the post's Info, Chat, Scan results and Stats. Stats unlocks once the post is published and shows metrics such as impressions, reach, likes, comments, shares, saves, clicks and views, depending on the platform, along with the comments people left on the post.
Download in the top right exports the post with its media and its details report.