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Monitoring Social

Watch your company's social and ad accounts for new posts and ads, see what was never approved or changed since approval, and review compliance findings as tasks.

Written by Austin Carroll

Monitoring watches your social accounts after posts go live. Warrant picks up new posts, including posts made directly on the platform and edits made after publishing, checks each one with its images and video against your regulations, policies and disclosures, and turns anything that needs a decision into a task. It can also watch the ads your company runs. Admins set it up, and people with a Monitoring seat review what it finds.

Before you start

  • Monitoring is an add-on. If you don't see Monitoring in Settings, contact [email protected] to turn it on for your company.

  • Give Monitoring seats to the people who will review findings. Go to Settings → Members and turn on their switch in the Monitoring column, or open their page and use Monitoring seat. Settings → Monitoring → Members lists everyone who holds a seat.

Where to find it

Click Settings in the left sidebar, then under Monitoring select Social Accounts.

Monitor accounts connected in Social

Accounts your people connected in Social are listed in the Social Accounts table. Choose Monitor on an account to start watching it. Because these posts carry their approval in Warrant, they can be flagged as Never approved or Changed since approval as well as for compliance issues.

Connect another account

To watch an account that isn't used in Social, such as a company page, an employee's account, or an agency's or partner's:

  1. Click Connect account.

  2. Choose Who owns it: Company-owned, Employee or Third party. For an employee, enter their name.

  3. Pick the platform and sign in to the account there.

You can connect LinkedIn company or showcase pages, Facebook Pages, Instagram business or creator accounts, X, TikTok and Reddit accounts, and YouTube channels. Accounts connected this way are flagged for compliance issues only, because their posts weren't made through Warrant.

Manage monitored accounts

  • Search and filter the Social Accounts table, and set each account's Task owner: the person new tasks from that account are assigned to.

  • Choose several accounts at once to Monitor, Scan now, Assign owner, Pause, Resume or Stop watching.

  • An account's menu sets what it flags (Flags posts that are), shows its Scan history, and lets you pause, resume or stop watching it. At least one flag reason must stay ticked. Pausing or stopping keeps every post already captured.

Your plan sets how many social accounts you can monitor at once.

Review what Monitoring finds

People with a Monitoring seat switch to Monitor in the sidebar.

  • Overview shows what is live and what needs a decision, broken down by channel.

  • Tasks lists every flagged post with its Reason flagged, who it is Assigned to and whether it is on track or overdue.

  • Open a task to see the post as it appeared, with its stats and comments alongside the Scan findings. LinkedIn document posts are shown page by page. From there you can Map to an approved asset, comment on or dismiss findings, or choose Don't flag again for a finding that doesn't apply.

  • If you also use Social, Revise in Social… sends the post to Social as a draft so you can fix it and submit it for approval.

  • A post's Download offers its findings, analytics and comments.

Social Scanner

Social Scanner, in the Monitor sidebar, scans one account's posts once, for a period you pick in the last 12 months. Nothing is monitored afterwards.

  1. Choose an account, or connect one.

  2. Choose the period.

  3. Click Run scan.

When the scan finishes, its report lists each post with its findings, and you can download it as a PDF, CSV or Excel file. An account connected here is scanned only, never monitored, and you can remove it any time.

Ad accounts

Monitoring can also read every ad your company's ad accounts run, including ads built directly in the platform's ad manager by your team or an agency. Warrant only reads ads; it never changes, pauses or creates one.

  1. Click Settings, then under Monitoring select Ad Libraries.

  2. In Connect an ad account, click Connect on the platform: Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, X Ads, Reddit Ads or ChatGPT Ads. Sign in with an account that has access to the company's ads, or for ChatGPT Ads paste an API key from ChatGPT Ads Manager.

  3. Choose the ad accounts to monitor.

Each ad is checked against your regulations, policies, disclosures and brand, and matched to its approved original in your Library, so ads can be flagged as Never approved, Changed since approval or for compliance issues. Use an account's flag menu (Flags ads that are) to choose which. Under Connected ad accounts you can switch monitoring off, stop monitoring an account (ads already captured are kept), or Reconnect one whose access ended. Your plan sets how many ad accounts you can monitor.

Ad Scanner, in the Monitor sidebar, checks one ad from its link, or every ad an ad account ran in a period in the last 12 months, once. Download the report as a PDF, CSV or Excel file. Nothing is monitored afterwards.

Related settings

  • Settings → Monitoring → SLA: who new tasks go to and how long a fix may take for each severity.

  • Monitoring noise control (in Settings → Compliance → Policy tasks & audit trail): findings reviewers chose not to see again.

Who can use it

  • Admins connect and manage social and ad accounts, seats and Monitoring settings, even without a seat of their own.

  • People with a Monitoring seat use Monitor to review tasks and findings.

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